Breaking news! Aston Martin is a doing it and now the Hero Motor Group, India’s largest two-wheeler maker is also doing it…diversifying their business into brick and mortar…going into the hotel industry.
Hero Motors which provides integrated design, engineering and manufacturing solutions has acquired a hotel project on the outskirts of India’s Capital, New Delhi. Pankaj Munjal, Managing Director, Hero Motors says, “This is the first step towards building a new business vertical in the group. The hotel is on a 3.9 acre plot and will have 280 rooms in addition to a host of other facilities required to position it as a destination property”.
Hero aims to open the hotel by Diwali (the Indian New Year) in 2012 and intends to build a landmark five-star deluxe hotel to be branded, operated and managed by one of world’s top-end hotel companies. It has started the process of identifying which hotel company to manage the property and is considering international groups like the Four Season, Conrad and JW Marriot. This hotel conquest is the start of other hotel projects for Hero Motors.
Aston Martin is also entering the ‘branded destination’ market with a collection of Aston Martin villas, hotels, apartments, residences and sports clubs, the trend in luxury brands making moves on the hospitality sector shows no let-up. Other glamorous brands such as Armani, Missoni and Bulgari are also keen to enter this industry.
Another motor brand to watch and who is keen to make its way into the international hotel and resort sector is none other than Dream Shield Auto…watch this space very closely.
Photo Credit: lucidtech